Mobile Enterprises Overcome Crisis More Easily

Altai Tyre Plant is one of the largest tyre manufacturers in Russia and this young dynamic company speeds up year by year. First of all it stands out on the market among other companies due to its mobility, ability to quickly respond to the changes of market environment and make mutually beneficial offers to its partners.

Global financial crisis revealed the advantages of such flexible approach to business; Altai Tyre Plant is one out of few Russian companies that has managed to overcome economic storm almost fully preserving its production capacity and employees. Moreover, the company has managed to enlarge its share on the Russian market.

Altai Tyre Plant is situated in the south of Western Siberia in the very center of Eurasia. But business relations of the company go far beyond the boundaries of this continent. The products of ATP sell well in all regions of the Russian Federation, CIS-countries and near and far abroad countries.

The high demand of the products of Altai Tyre Plant may be attributed to the fact that company offers rival products at reasonable prices to its customers. Wide variety of products includes tyres for trucks, agricultural machinery, motor cars and light-duty trucks. Besides, ATP produces its premium class goods – tyres for military and civil aviation.

Tyres for motor vehicles and agricultural machinery are represented on the market by two trademarks. Under the brand of “Altaishina” ATP produces “traditional” models – ordinary and durable tyres for everyday use. Under the brand of “Forward” the consumers get tyre models that have embodied all good things the modernization policy has to offer. “Forward” are the tyres produced with the use of new equipment and enhanced materials.

Extending its offer Altai Tyre Plant at the same time increases overall production. According to August 2009 report the company is Russia’ second largest manufacturer of tyres for aviation and agricultural machinery, and the third largest manufacturer of tyres for trucks.

In comparison with the statistics for January-October 2008 market share of our enterprise has grown from 18.6 to 23.3% in the sphere of tyre production for agricultural machinery, which means that Altai Tyre Plant still remains country’s second largest manufacturer of tyres for agricultural machinery and continues to strengthen its leading position. The similar situation is in the segment of tyre production for trucks; ATP is among the three largest manufacturers of this tyre category in Russia. Market share of the company is 8.4%. As for the production of tyres for light-duty trucks ATP is on the fourth place among the largest manufacturers in Russia with its market share equal to 11.2%. In comparison to the previous year it has grown by 2%.

Analyzing its experience of finding a way in the market ocean the company plans to further focus on this development strategy. Quickness, promptitude and commitment to development, modernization, and renovation are considered to be the major guideposts of the company. This policy has gained recognition among business partners of the company. According to them they appreciate OJSC PA “Altai Tyre Plant” for two main features: firstly, the company offers beneficial rival product, and secondly, this company is easy and convenient to work with.